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The history of the company spanning its beginnings with wood and canvas, through their current polymer models. Company artwork along with old, never before published photographs, and narrative by die-hard canoeists, make for an interesting book.
Table of Contents:
A People, the River, and a New Town
The Birth of an Industry
Shaping a Business
The Outdoor Life
The Canoe Craze
Meeting Market Needs
Labor Pains
Alfred Wickett Departs
A Growing Enterprise
Relying on Pearl Cunningham
A New Generation
OLD TOWN Tries Fiberglass
The Genius of Lew Gilman
A New Game Plan, A New Team
The Big Comeback
From the Catalogs
224 pp., softcover
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